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Digital Media Specialist (DMS844)




Job Location
- United States -- New York -- Rochester

Job Type

16 April 2021

Digital Media Specialist – Competitive + Benefits – Rochester, NY

The Role

Are you a digital marketing professional who is experienced in buying digital media? Accountable Digital, a digital marketing agency that offers a rewarding working environment, is looking for a Digital Media Specialist.

The successful candidate will be responsible for executing, monitoring, and optimizing media plans for multiple clients efficiently, effectively and within budget, as well as providing insights regarding campaign effectiveness.

The key responsibilities of a Digital Media Specialist include, but are not limited to:

  • Campaign management: Day-to-day management of digital media campaigns including paid search, social, display, video, email, and other initiatives, with minimal support from Supervisor.
  • Stewardship: Analyzes and communicates campaign performance against determined KPIs, using data to optimize campaigns and provide recommendations.
  • Research: Gathers, analyzes, and prepares keyword and competitive research. May conduct market analysis, trends, and market-specific opportunities derived from market data and research.
  • Reporting: Uses digital marketing tools to provide ROI analysis of digital media campaigns against defined KPIs.
  • Learning:  Updates job knowledge and skills by staying up to date on latest industry trends.

The Company

Accountable Digital was founded on the belief that digital marketing should drive business results, delivering digital programs that resonate strongly with audiences - however and wherever they are in the digital world.

Accountable Digital’s top-tier service is accompanied by a core set of values that keep us aligned with expectations. As well as promoting constant learning and inquisitive thinking, we also offer a community environment which encourages mutual respect and transparency, while supporting considerate work-life balance.

The Person

The key skills and qualities of a Digital Media Specialist:

  • University degree or college diploma in business, marketing, or related field, or equivalent work experience.
  • Minimum of 1-year hands-on experience in digital media campaign management.
    • Experience with multiple platforms a plus (Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Advertising, Basis DSP, Google Campaign Manager, Bionic-Ads)
    • Knowledge of digital marketing and business processes.
    • Strong project management, business writing, and reporting skills.
    • Exceptional written and verbal communication skills; Extremely detail-oriented with strong organizational skills; Strong computer skills, including business intelligence and reporting software; Good time management skills; Ability to prioritize multiple projects, meet deadlines and work in a fast-paced environment.

 If you interested in joining this exciting, forward thinking company and taking the next step in your career, click the “apply now” button to find out more.

Contact information

Peter Platt