Marketing Executive

Job Purpose

Coordinate & implement various marketing activities

Reports to

Marketing Manager

Manages

N/A

Skills/Attributes required

• Verbal and written persuasive skills.
• Able to work to clean, smart design parameters with consistency and creativity.
• System thinker.
• Articulate, with a good grasp of English grammar.
• Clear telephone skills.
• Good interpersonal, teamwork skills - enjoy working as a team towards a common goal.
• Innovative and forward thinking.
• Ability to work alone; plan, organise and deliver targets.
• Ability to present directly to the management team.
• Accountable.
• Belief in our mission; smarter products, smarter processes, smarter service; loads smarter®.

Education/Qualifications/Experience required

• Degree educated with CIM or working towards.
• Proficient in Adobe.

Primary Responsibilities

• Will coronadite and implement multi digital campaigns on our marketing objectives throughout the year.
• Measuring the ROI of campaigns and work closely with the marketing manager on spends and schedules.

Performance Objectives

• Manage the day to day Marketing activities of the organisation.

Primary specific responsibilities/duties

Campaign management

Daily

• Devise marketing campaigns with the intent of creating leads and acquiring customers and prospects.
• Execute campaign effectively, on schedule and on budget
• Project managing all campaigns from beginning to end ensuring they meet the target objectives.

Content

Daily

• Write quality content to match the brief for the campaign.
• Social media content to match up with the campaigns weekly.

Managing design brief

Daily

• Oversee the brief given to the designers to ensure brand identity is adhered to.

Gold Vison - Reporting

Weekly

• Reporting on ROI for all our campaigns/Task

Timelines

Daily

• Devise a campaigns timeline and schedule

Expos

As required

• Ensuring we have full campaigns in place in line with our Expos.
• Set up of expos and packing relevant products and equipment.

Ordersmart

Daily

• Making sure all photos are up to date when the product and descriptions arrives on order smart.

Marketing Hampers

Yearly

• Marketing Hampers
• Assisting with end of year hampers

Graphic Design

Daily

• Assisting the graphic designer with Marketing presentations, Internal Newsletters internal marketing. Assist the marketing team develop the layout and production design for advertisements, brochures, magazines, and corporate reports/Presentations

Digital

As required

• Working with MM and digital agency to renew and update website platforms

Main Objectives/KPI’s

• Planning a variety of marketing campaigns for Carlton Packaging.
• Ensuring all marketing tasks are delivered before deadline

Contact information

Chelsea Coltart

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