We have an amazing opportunity for a commercially driven, fan-focused Marketing Manager to lead the growth of two of the UK’s most iconic entertainment experiences: the Coronation Street Experience and the Emmerdale Village Tour.

As two of the UK’s most recognised and much-loved television brands, Coronation Street and Emmerdale have built loyal national audiences over decades. This role is about leveraging that powerful brand awareness and fan engagement to drive sustainable visitor growth for the tours — converting soap fans into tour visitors and building long-term advocacy.

Working in close partnership with ITV Studios, you’ll play a key role in translating national brand strength into commercial performance.

The Role

The position is based at the Coronation Street Experience in Manchester with some travel to Leeds but it also offers the flexibility of hybrid working from home.

This is a hands-on role where you will have real ownership and impact, with clear commercial accountability from day one.

You will:

• Lead the annual marketing plan aligned to visitor growth and commercial targets
• Identify new growth opportunities across direct (B2C) and indirect (B2B, trade and group) channels to escalate to our Sales and Relationship Department
• Manage and optimise a six-figure marketing budget, including media investment
• Deliver integrated campaigns across paid, owned and earned channels
• Own performance across website and CRM, improving engagement and conversion
• Optimise the customer journey and marketing funnel from awareness through to advocacy
• Work closely with Operations to ensure marketing and on-site delivery create standout fan experiences
• Act as day-to-day marketing lead with ITV, building strong collaborative relationships and delivering clear performance updates

What Success Looks Like

• Delivery of visitor growth and commercial targets
• Improved marketing ROI and conversion performance
• Strong partnership with ITV and internal stakeholders
• Increased fan engagement, advocacy and repeat visitation

This role goes beyond driving traffic — it’s about building emotional connection and turning audiences into loyal fans and advocates.

About You

You will be commercially aware, insight-driven and motivated by growth.

You will bring:

• 5+ years’ experience in a commercial marketing role
• A track record of delivering measurable results through integrated campaigns
• Strong digital and media planning capability, with a good understanding of performance marketing
• Confidence using data and analytics (e.g. Google Analytics) to inform decisions and improve outcomes
• Experience working cross-functionally, ideally alongside operational teams
• The ability to build strong working relationships with internal and external stakeholders
• A genuine passion for brands and creating meaningful fan experiences
• A proactive mindset and the curiosity to spot and act on new opportunities
• Experience within leisure, entertainment, fan experiences or visitor attractions would be advantageous
• Driving licence and own transport
• The flexibility to work the occasional weekend when required

What we offer

In return for your talent and dedication we offer a competitive salary plus benefits and the opportunity to work at the UK’s most famous Street and Village.

Benefits

• Free health cash plan
• Birthday day off
• Shopping and cinema discounts
• Pension scheme
• Attraction discounts and more
• Hybrid working

Location:  The role is based at the Coronation Street Experience in Manchester

Hours: 40 hours per week

A full Job Description can be view on the Continuum Attractions website

If you are ready to step into a role where your creativity and commercial flair will truly shape the future of our tours, apply today and help us bring these legendary stories to life for every guest who walks through our doors!

Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UK’s leading operators. We employ over 500 talented people across our sites located from Inverness to Portsmouth. Our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.

Contact information

Melanie Haywood