Brand Manager–Competitive Salary– North County, Dublin A45 RD98

The Role

Are you a brand mastermind with a passion for potatoes? Do you have a proven track record in digital marketing and team leadership? If so, we have an exciting opportunity for you.

We are a multi-award-winning, family owned and run potato growing and crisping business, looking to appoint a dynamic and experienced Brand Manager to our team.

You will be responsible for developing and executing the brand strategy for Keogh’s Crisps and Popcorn, ensuring consistency and clarity across all marketing efforts. This role involves managing a variety of agencies, leading key campaigns, and driving shopper marketing initiatives both in-store and online.

If you're a creative thinker with a proven track record in brand management, we want to hear from you!

Key Responsibilities:

• Develop and implement the brand strategy for Keogh’s Crisps & Popcorn.
• Manage external agencies for advertising, media, PR, research, and design.
• Collaborate with the Marketing, Sales, and Territory Managers to align brand strategy.
• Lead and coordinate campaigns across digital and traditional platforms.
• Manage online content for social media channels and digital campaigns.
• Monitor digital performance and optimise spend with media agencies.
• Develop and implement in-store marketing campaigns and product launches.
• Ensure strong trade communication strategies for greater brand visibility.

The Company

The Keogh family have been farming the fertile lands of North County Dublin for over 200 years. Fast forward to today and our family has grown to include more than just flesh and blood; we’ve got an amazing team at the farm, all of whom we consider as family none-the-less. At Keogh’s Farm are committed to producing Ireland’s finest potatoes, crisps, and snacks that are truly…Grown with Love in Ireland.

The Person

• 3+ years of Brand Marketing experience.
• Strong people management skills with proven ability to lead and develop a team.
• Experience planning and executing Brand Marketing campaigns through the line is required.  
• Product Innovation and the ‘Go to Market’ process from idea to execution.
• Proven data analysis & interpreting EPOS data experience (e.g. Talysis, Nielsen, Dunnhumby, EYC etc.)
• Experience with digital marketing, including social media management and influencer marketing.
• Exposure to E-Commerce is desirable.
• Export Marketing (e.g. USA) experience would be an advantage. 
• Experience managing PR and Media agencies.

Contact information

Breege Dever